Book Review:"Measure What Matters. How Google,Bono and the Gates Foundation Rock the World with OKR"
- Talia Schmidt
- Nov 9, 2018
- 2 min read
John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins. He was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world's second and third most valuable companies. He's passionate about encouraging leaders to reimagine the future.

Measure What Matters condenses Andy Grove's epic managerial methods, and presents them to the reader. John Doerr explains the key elements of this managerial framework by citing how the framework works for Google, Nuna, Remind , Gates Foundation etc.
This book is a great introduction to the origins of OKRs, followed by many examples of how companies and a nonprofit used OKRs to improve organizational effectiveness.
Many business books talk about the organizational brilliance of Andy Grove's Intel, Google, disruptive startups, and high-performing charities. This one actively teaches you how to mimic their organizational brilliance. The book distinguishes itself by providing clear examples of how OKRs help organizations achieve their full potential. Primary source documents, including internal memos, show how Intel CEO Andy Grove used OKRs to rapidly respond to competitive threats.
Some people mistakenly believe that OKRs only work for Google, and the book provides clear examples of how OKRs were successfully implemented by startups, large corporations, and non-profit organizations. Entrepreneurs will enjoy learning how fitness, education, healthcare, and food delivery startups used OKRs to find new markets and manage their expanding headcount. Fans of corporate transformations will enjoy learning how OKRs led to human resources and technology process overhauls at some of the world's largest companies. Non-profit leaders will enjoy learning how the Bill & Melinda Gates Foundation and Bono used OKRs to impact millions.
All in all, the chapters are short yet impactful. I particularly liked that as the book progresses, it provides clear examples of how to overcome the nuances of implementing OKRs. I felt my OKR-setting muscles getting stronger by the end of the book and I can't wait to put them to use.
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